Are you stumped about what to write about in your business newsletter or e-zine? Let’s see if I can help you jumpstart some content ideas.

Consider your clients.

1. First off, what do they like to read? What subjects are important to them? As you’re sending them e-zines, you’ll be able to track which articles they enjoy best. Take note, and write about related topics in future e-zines.

2. Also, why not ask them? You could send out an e-mail survey if you want to. Or if you’ve got a blog, use it to ask for article suggestions. (Or, you can also look into survey tools such as Survey Monkey.)

3. What kinds of information do they ask you about? You can easily turn an answer to a client’s question into an article. Or tease them with a short article and then link to a free report to prove that you really are an expert in your field.

Next time, I’ll share some specific ideas on what to write about in your e-zine or e-newsletter.