Offline sources can be a very effective way of getting traffic to your website. Any communication or marketing
piece that goes out should always have your website. The different modalities that can allow you to get traffic
to your website include,

television
radio
magazines
newspaper
flyers
billboards
brochures
business cards

If possible, you will want to put a different url with each of the different mediums that you use. this way
you can have some sort of tracking that will tell you which methods are more effective in getting
traffic to your website. There are software programs out there that you can upload to your website and use for
tracking purposes.