Article marketing is a great way to get exposure to your website, but you must also follow some steps to keep it effective for you as an author. You must make sure you are writing articles that will get accepted to the different publications out there (article directories, newsletters, etc.). Many of these places have restrictions on pure promotion of your product or business, so what is an article marketer to do?

The best way to do this is to write your article in a way that solves a common problem or answers a question and YOUR product or service can provide that solution in a simple and easy way. You have to make your case for your product or service in what is called the Resource Box of the article. That is the part of the article where you tell the reader a bit about yourself and your business.

I like to cheat a bit and set up my resource box in my conclusion paragraph. What I do in my conclusion paragraph is add a thought or a point that makes everything I just spoke about work, and then in the resource box tell them where they can find the answer to that point.

For example

If I am writing about the 3 things all web sites should have to be successful, then in the conclusion, I mention that there is also a 4th and 5th thing that will guarantee the success. I then add a blurb in my resource box about my product or service has the 5 things that will guarantee website success and send them to that specific page on my website which has that product or service.

This formula will never get your articles turned down for content. You may need to pay attention to how you link to your site however.

I hope that helps