#1. "Those that have the skill, the will and the til, will be able to market their way through these tough times and end up on the other side with a stronger market share and more powerful brand position."(Gary Lilien, Penn State Research Professor)

#2. U.S. newspaper circulation is the same as in 1978, when there were 100 million fewer people in America. (Newspaper Association of America) Newspaper revenues will plummet by 16% in 2009, after a brutal 16% decline in 2008. Advertisers will pull back from traditional marketing on TV and radio; The internet, however, will continue to grow. (Emarketer.com)

#3. “We are discovering our appetite for information and entertainment is virtually insatiable.” (www.futureexploration.net) About 109 million U.S. internet users conducted local searches in one month alone. (ComScore Networks)

#4. Every organization is now a media entity, engaged in creating and disseminating messages among its staff, customers and partners to achieve business objectives. ( Ross Dawson, Future Exploration Network)

#5. Newspaper revenues will continue to plummet as online magazines, blogs, message boards and chat rooms rise. (emarketer.com)

#6. Membership in disciplined, rules-based organizations will continue to fall. Membership in face-to-face organizations will also weaken. Inclusivity will prevail over exclusivity as the internet expands to create more connections between home, work and family. (Pew Internet and American Life Project)

#7. Exciting global connections will do more for international understanding and intergenerational respect than any tool since the printing press. (Per Internet and American Life Project)

#8. Women will choose entrepreneurship over the traditional office job, experiencing greater household savings, flexibility with time, control of expenses, and unlimited income. (Kathy Wilson, About.com)
Social entrepreneurs will be on the rise; social entrepreneurs are individuals with innovative solutions to society’s most pressing social problems. They are ambitious and persistent, tackling major social issues and offering new ideas for wide-scale change. They combine "the passion of a social mission with an image of business-like discipline, innovation, and determination." (J. Gregory Dees, The Meaning of Social Entrepreneurship)

#9. The internet will be recognized and used as a cheap way to distribute information to far-flung areas. This will impact education with teachers taking the role of coach and the students having greater access to classes online. The coaching structure will also prevail in business which will be online via pod casts and home-based classes, videos and radio interviews, than in formal meetings of the past. (Pew Internet and American Life Project)

#10. Civic involvement will be done online, and include more people previously left out. There will be an increase in non-violent activism to improve chronic social issues. (Noshir Contractor, Researcher, National Science Foundation). Our youthful and internet savvy President Obama has undeniably altered how all future elections will be conducted.

#11. We are headed toward the unification of one major computer that stores all information and provides all product services and updates. (Kevin Kelly) The masses will use the net for their first news (B. Keith Fulton, VP Strategic Alliances Verizon Communications)

#12. By 2014, all media including audio, video, print and voice will stream in and out of the house. All devices will be linked. This will become a public works project, like our highway system. (Pew Internet and American Life Project) And, we are seeing this already with the switch to digital TV which is mandatory.